Track sign-ups, conversations and messages over time, and see how each ambassador is doing.
Analytics is where you see whether it's all working. It shows platform activity over a period you choose, on two tabs: Engagement for the platform as a whole and Ambassadors for each ambassador. Open it from the chart icon in the sidebar.
Before you start
- Numbers are counted from the moment your platform went live. A new platform will show short bars for the first weeks; that's expected.
Choosing a period
Use the picker to the right of the page title. Options: This week, Last 7 days, This month, Last 30 days, Last 6 months, This year, Last year. Everything on the page updates to match.
📈 Engagement tab
Three totals for the period:
Metric | Counts |
New prospects | Prospects who registered in the period |
Total conversations | Conversations started in the period |
Total messages | Messages sent in the period, by anyone |
Activity Overview plots one of these per day, or per month when the period is Last 6 months or longer. Switch between Sign-ups, Conversations and Messages with the buttons above the chart. Look for spikes: they usually line up with an email campaign, an open day or a new Toast going live.
Below the chart, each onboarding question has its own bar chart showing how many prospects gave each answer. Expected start date, for example, shows how far ahead your pipeline reaches.
👥 Ambassadors tab
One row per ambassador:
Column | Meaning |
Last Active | When they last used the platform |
Total conversations | Conversations they've had in the period |
Total messages | Messages they've sent in the period |
Avg. response time | Average time between a prospect's message and their reply |
Time spent | Time they've been active on the platform in the period |
Sort by any column with the arrows in its header. Sorting by Avg. response time is the quickest way to see who needs a nudge; sorting by Total conversations shows who prospects are choosing.
Archived conversations don't count toward Avg. response time. A prospect who went quiet months ago will drag an ambassador's average down for as long as the conversation stays active — archive it, or ask the ambassador to, and the number reflects how they actually respond. See Managing Conversations.
Check this tab before you decide who to Pin on the Ambassadors page. Pinning your fastest responders puts them first in the Iframe.
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💡 Still have questions?
We're always happy to help. Email us at support@tribeadmissions.com and we'll get you sorted. 🙂
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